2 out of 3 BFSI leaders dissatisfied with their existing martech stacks, reveals MoEngage’s martech readiness 2024 report

MoEngage’s Martech Readiness Report 2024 draws insights from the responses of over 70 senior leaders and decision-makers in enterprise financial service organisations to a market survey. This report covers how large-scale financial organisations prepare to meet their customers’ ever-evolving expectations and demands.

(3) However, 47.2% of senior executives in the financial service industry felt they are not well prepared to adapt to evolving customer expectations because their current martech stack does not empower them enough/prepare them enough

Financial service enterprise brands understand consumer expectations are constantly evolving and have the right teams to meet them. But their current martech stack is holding them back. Also, financial service enterprise brands are well aware that speed and agility are the needs of the hour. However, their current martech stack is hindering their ability to move fast.

What do finserv brands need to digitally transform in 2024?

Financial service brands need a modern customer engagement platform that can:

1. Safely ingest, store, and access customer data to ensure financial service brands adhere to global and regional data privacy and security standards.

2. Leverage data to uncover critical insights and actionable analytics to cater to evolving customer expectations.

3. Automate customer engagement across multiple digital touchpoints to boost conversions across websites and mobile apps.

4. Unify transactional and service messaging and reduce development or engineering efforts.

‘MoEngage for Financial Services’ is an agile, secure, and purpose-built solution for the financial service industry. Leading global financial institutions such as Standard Chartered, Citi Bank, Punjab National Bank, UBank, AXA Insurance, Generali Insurance, Home Credit, and more, use MoEngage to serve digital-first consumers.

Thanks to industry-first capabilities, ‘MoEngage for Financial Services’ empowers marketers and product owners with fast and secure data ingestion from data warehouses and cloud storages. A robust layer of security via PII masking, PII encryption, PII tokeniSation, and more, enables financial institutions to unify and analyze data, understand customer expectations to predict their behavior, automate customer journeys, and engage them with personalised communication across multiple digital channels – all without compromising the security of your customer data!

Finance brands also use MoEngage to send and manage critical alerts, service messages, and transactional alerts at scale using a single API, while ensuring no delivery failures and <3 second delivery times.