Express Computer
Home  »  News  »  Micromax buys stake in Gaana, to integrate app with handsets

Micromax buys stake in Gaana, to integrate app with handsets

0 709

Country’s second largest handset maker Micromax said that it has invested in Gaana, India’s largest music broadcast and streaming service…

Country’s second largest handset maker Micromax said that it has invested in Gaana, India’s largest music broadcast and streaming service.No financial details were disclosed.

Under the deal, Gaana will be available on all Micromax smartphones, enabling users to seamlessly enjoy mobile music, a statement said. New users of Micromax smartphones will also receive free trials to Gaana+, allowing unlimited downloads without advertising.

“India is a music loving country and today’s youth is hooked on music for at least 2-3 hours a day through their smartphones… we are proud to announce our partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music,” Micromax co-founder Rahul Sharma said.

He added that the investment is part of the company’s efforts to build an ecosystem of connected devices in a connected world.

Previously, the Gurgaon-based firm had said it will invest in startups across segments like healthcare, entertainment and gaming as part of its plans to strengthen services portfolio as it looks to stay competitive against rivals like Samsung and Xiaomi.

“In partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users,” Times Internet (which owns Gaana.com) CEO Satyan Gajwani said.

Previously, Micromax has invested in travel search engine Ixigo, HealthifyMe and comparison platform Scandid as part of its plans to develop strategically relevant deployments of software that leverage its consumer footprint.

Gaana has a library of over 10 million songs with ad supported streaming in over 45 languages. It has over 20 million active users and has seen over 30 million downloads.

In May this year, Gaana was in news after the site’s user database was breached by a Pakistani hacker.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 

Stay updated with News, Trending Stories & Conferences with Express Computer
Follow us on Linkedin
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image