Etihad Airways and its partners will use Adobe’s capabilities across Guest Experience, Global Loyalty, Cargo, Direct Sales, Marketing, Social Media and other areas of their businesses.
Etihad Airways, the national airline of the United Arab Emirates, has partnered with Adobe. The partnership will see the roll-out of a range of cloud solutions across Etihad Airways businesses and Etihad Airways Partners.
The partnership is aimed at enabling cloud-based digital services for airline’s its businesses and its guests. Additionally, the technology will enhance the airlines’ digital marketing capabilities to provide tailored and personalised services across the globe.
Adobe’s solutions will enable a digital experience for guests including full self-service capabilities using digital devices. Etihad Airways and its partners will use Adobe’s capabilities across Guest Experience, Global Loyalty, Cargo, Direct Sales, Marketing, Social Media and other areas of their businesses.
“The delivery of a cloud-based integrated solution that supports our wider vision was a critical element in our decision to select Adobe. Cloud-based systems give us cost-effective, secure and future-proofed solutions that provides cutting edge customer-focused technology,” said Robert Webb, Chief Information and Technology Officer at Etihad Airways.
The partnership also delivers enablement training for hundreds of Etihad Airways employees and those of its partners who will be involved in the digital transformation of their businesses. The training will provide an opportunity to boost the wider digital skillset of staff in areas such as analytics, cross-channel campaign management and social media measurement from the headquarters in Abu Dhabi.
“Our digital transformation plans will also be deployed in the new Midfield Terminal at the airline’s hub at Abu Dhabi Airport. This will include improvements to digital signage and mobile tracking capabilities to enhance services for guests,” told Peter Baumgartner, Chief Commercial Officer for Etihad Airways.
