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Blackberry rolls out its first Android powered smartphone Priv at Rs 62,990

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Priv also comes with Android for Work support, which allows integration with the enterprise environment. ration with Google Play for Work enables easy access to IT-managed apps.

BlackBerry has announced  its  first smartphone powered by Android in India, BlackBerry Priv at Rs 62,990.

The 5.4-inch dual-curve OLED display offers  resolution of 2560×1440, and sports pixel density of 540 PPI – 4x the amount of pixels of a standard HDTV. Along the screen’s curved edge is the Productivity Tab that provides an “at a glance” view of the most pertinent info from BlackBerry Hub, Calendar, Task, and Contacts.

The device has 18MP camera, certified by Schneider-Kreuznach, integrates technologies commonly found in DSLR cameras.

Additional key features include freedom to choose between a virtual keyboard or a physical keyboard; 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage; Qualcomm Snapdragon 808 processor, a premium-tier chipset designed to offer consumers a superior and compelling user experience along with peace of mind with Qualcomm SecureMSM technology and Qualcomm Snapdragon StudioAccess content protection. Plus, with 32 GB of onboard storage and support for micro SD cards up to 2TB, the new PRIV gives users the flexibility to add affordable and hot-swappable storage to download, install, capture and share as their needs evolve.

The device has exclusive DTEK by BlackBerry app for Android monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.

PRIV can be integrated with BlackBerry’s EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing.

As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into PRIV.

Priv also comes with Android for Work support, which allows integration with the enterprise environment. ration with Google Play for Work enables easy access to IT-managed apps.

While Priv will provide a choice in operating system to new and existing customers, however, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.

The smartphone will be available from 30 January 2016 from BlackBerry authorised partners & resellers, and from Amazon.in, an online partner of BlackBerry India.

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