The under Rs 10,000-smartphone segment is expected to grow 44% this year, constituting 70% of the market, a CMR report said. According to the research firm, smartphone shipment in the country is expected to grow to about 130 million handsets this year from 97 million last year by 163 brands.
“The entry-level or sub-Rs 10,000 accounted for 75% of the market in calendar year 2015 with 153 brands shipping in the price bracket,” it said.
For 2016, the segment is forecast to constitute about 70% of the estimated 130 million shipment (91 million), it added.
