The startup uses technologies like gamification, socialization, and rewards & recognition on their app and website- The Wellness Corner, to drive employee engagement, thus seamlessly incorporating wellness into user’s daily lifestyle.
Jaipur-headquartered health and wellness engagement company Truworth Wellness is approaching multi-pronged strategies to capitalise on preventive healthcare segment in India in a big way.
The company screens corporate employees for major chronic diseases such as Hypertension, Dyslipidemia, Arrhythmia, Diabetes, and COPD using internet-enabled bluetooth devices in in their offices itself. The paramedical technician conducts a basic health screening comprising of BMI, BP, blood sugar, cholesterol, triglycerides, ECG,and spirometry, and transfer the data collected from Bluetooth devices via internet to the Central Monitoring Station where doctors evaluate the data and suggest secondary level diagnostics and refer patients to specialists. Post-screening, the startup uses technologies like gamification, socialization, and rewards & recognition on their app and website- The Wellness Corner, to drive employee engagement. Thus seamlessly incorporating wellness into a consumer’s daily lifestyle.
Going B2C from B2B as part of its strategy, Truworth Wellness will roll out its end to end engagement platform, The Wellness Corner, for individuals as well. In the beginning of 2017, the startup will provide health solutions such as health risk assessment, fitness coaching, pregnancy care and management, stress management programs, medical opinions, amongst others- for corporates, individuals, as well as insurance companies. “These services will enable total health management under one platform, hence will eliminate the needs to access multiple platforms and apps,” said Rajesh Mundra, co-founder and CEO of Truworth Wellness.
The company will also launch an online store of fitness products and services such as fitness bands, glucometers, gym and spa packages, healthy meals, health checks, and prescription refills for patients living with chronic diseases.
The startup is witnessing year-on-year revenue growth of 40%, with revenues of Rs 3 crore during the first half of FY 2016. Mundra expects to hit a revenue of more than Rs 20 crore in the next financial year.
For expanding the team and infrastructure, marketing, branding in 2017, Truworth Wellness is in the process of raising upto USD 10 million funding by early next year.
Outlining the company’s vision, Mundra told that in the next 3 years, Truworth is looking to mark 500 corporates, and reach over 3 million employees and their families. “With health insurance plans and B2C strategies, we expect to touch over 10 million lives in the next 3 years,” the CEO told.
The company was started when despite of being in 40s, Rajesh Mundra never got a health check up done before and was rejected a high value insurance due to wellness issues. The case of health ignorance was similar with his friends and acquaintances, attributed to reasons such as ignorance,lack of time, as well as laziness to visit hospital to get a general health checkup.
Mundra took a note of this and thought of a a service where at least a few basic health screenings can be done at home or office. He accumulated seed capital of USD 2 million from promoters, friends and family through a combination of debt and equity and founded Truworth Wellness in 2010 with two more co-founders, Rohit Chohan and Rohit Mundra. Founded as telehealth solutions firm for biometric screening and practice management software for doctors. The company pivoted to corporate wellness by acquisition of Bangalore-based startup Chi Health in 2013.
Since its inception, the startup has built a consumer base of 1.5 million, with about 100 clients like Microsoft, HP, DELL, Deustche Bank, Infosys, Biocon – to name a few. It has offices in Bangalore, Mumbai, Gurgaon, Pune, and Jaipur and is looking to expand its operations to the Middle East and APAC, by setting up offices in Dubai and Singapore.
