By Sai Prasanth, Co-Founder, Conzumex Industries
There is nothing more impactful for a customer than providing them with an experience which is unique and meaningful. And as companies are growing bigger it becomes even more challenging for them to deliver such an experience for their huge customer base. This is where AI comes in as a tool that helps in creating products and services that can be delivered to masses but still can be personalized. One size fits all is suddenly out of fashion. AI as a technology has the capacity to build an amalgamated view with a profound comprehension for every client at an individual level which was impossible earlier.
AI, for the most part, alludes to machines or computers that can reach solutions, take care of issues or decisions considering alternatives and think without the requirement for hard-coded guidelines for every single situation.
AI for Smart Content Curation
According to a study in 2016, “80% of marketers say ‘personalized’ content is more effective than ‘un-personalized’ content. By analyzing the reading pattern, interests, and behavior of the customers, AI can create content which is highly personalized for each and every individual.
Microsoft, one of the pioneers in this space, has a suite of more than 30 machine learning APIs inside its Cognitive Services advertising. These APIs handle everything from computer vision to common linguistic processes and help generate suggestions. Its Custom Decision Service API, for instance, utilizes support in figuring out how to examine clients’ inclinations and give customized content.
Intelligent Chatbots
I’m sure you must have chatted with someone on a website with a highly generic name like Dave or Tina. Chances are those are probably chat-bots. These are highly functional AI chat-bots that can hold a personal conversation with the individuals and resolve their queries.
Chat-bots can also approach loads of clients by focusing on targeted information —they can likewise join area solicitations to effectively distinguish tedious issues, recognize designs, and anticipate what’s causing issues for a specific client. But still, there is a need for a supervisor to make sure things are happening the way they are intended.
Customer Insights through AI
Artificial Intelligence can empower an organization and showcase the most pertinent products on client’s association with the organization – from the delivery department perspective. These machine learning algorithms can clearly identify which customer segments should be added and which can be eliminated from the campaigns. They can properly match customers to the products they’re more likely to purchase and use. And avoid certain products from being advertised to customers who usually return items.
24×7 services
Humans cannot even come close to delivering a 24×7 service and maintain the same standard of quality the whole time. This is where AI can take over and make sure that the customer support isn’t hindered. Of course, they aren’t as responsive as humans, but that’s an improvement for the future.
AI for Advertising
AI enables advertisers to effectively drive performance through pertinent and customized ads that use an upgraded, targeted algorithm and creative streamlining.
Moving just beyond the product, this personalization incorporates an offer inside the advertisement, and even help in the placement and timing of the advertisements. For capturing new customers, an algorithm can take top-performing products through re-targeting campaigns and find comparative products in a feed to serve the valuable lookalike audiences. Indeed, even shoppers who have never been to your site can have a pertinent advertisement encounter.
Personalization of innovation has become a standard in advertising and promotions for some brands, yet the innovation must keep on evolving for brands to convey great advertising experience among changing shopper practices, platforms, and media.
Society, as a whole, has yet to adjust to AI, and there’s a lot of exploration work that has to be done on consumer tolerance for this kind of tech. Still, companies are at the forefront of receiving potential rewards of AI. New innovations are conveying upgrades on existing advertising systems while opening-up altogether a new conceivable outcome that is reasonable and moderate. It’s not just that the innovators will start creating more effective methods, but the machines would start unveiling even more of what we can do as they are getting smarter.
You’re better off with a marketing team that is already familiar with AI basics when the business and consumer world dives even deeper into an AI-driven existence.
