Manthan Systems, a business intelligence (BI) and analytics provider for retailers, has introduced ARC TargetOne, a personalized promotions solution, extending its ARC customer analytics portfolio to real-time and context sensitive campaign execution. This solution enables retailers to drive customer engagement and relevance by ensuring the right conversation is initiated with the right customer at the right time through the right medium.
Backed by ARC, Manthan’s cloud-ready analytic platform – TargetOne utilizes advanced analytics understanding of customer behavior and communications effectiveness, to increase the ROI of campaign plans. It allows the retail marketer to form associations between customer behavior, communication objectives and context-relevance. ARC TargetOne enables retail marketers to execute personalized promotions based on multi-channel customer interaction triggers at the point-of-sale and store vicinity, during ecommerce transactions, email click-throughs and social media engagements. In addition, touch governance features in ARC Target One allow retailers to execute 1-to-1 marketing without the risk of inundating or spamming customers.
“According to a recent RIS News study, a majority of retailers believe the top influencer of shopper loyalty is the delivery of relevant and personalized offers,” said Lyle Walker, VP of Customer Analytics at Manthan Systems. “Although many retailers are collecting customer data, it is extremely challenging to interpret, define, and then execute personalized communications on an ongoing basis. TargetOne has been designed to overcome these challenges and unleash the power of customer data to cultivate customer loyalty through personalization and relevance. In our experience context-driven personalization can increase campaign response rates by over 10-30%.”
Manthan’s ARC Customer Analytics portfolio, including ARC TargetOne, provides complete lifecycle marketing and campaign optimization functionality for retailers, from data collection and advanced analytics through personalized promotions, execution and delivery.
