Aircel, recently announced that it has entered into a strategic partnership with Micromax, a fast growing mobile handset company, to drive data growth in the country. Under this new partnership, Aircel and Micromax will share their channel and retail networks, sales resources and run an integrated device sales activation program.
The duo also introduced unique and exciting reverse bundling handset offers worth Rs 12,000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level.
The telco will be doling out about Rs 10,000 worth WAP content free over a period of three months. The calling rates too have been slashed besides, popular apps bundled with the handset for free.
Speaking on the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel, said,“India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration. According to a recent study, by the year 2020, mobile internet users are set to grow 4 – 5 times and smartphone penetration is set to increase five times to 50% in India. Affordability in devices will give rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future.”
“In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” he added.
Commenting at the event, Vikas Jain, Co-founder, Micromax, said, “At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel’s innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices.”
Vikas further added, “This partnership will further provide a major boost to better connectivity and internet adoption as Aircel’s network coupled with our innovative devices, backed by a strong channel and retail presence will take these offerings across length and breadth of the country.”
