Dell, a global tech solutions provider today announced its partnership with Ingram Micro, world’s largest wholesale technology distributor for the distribution of Dell’s end-user computing commercial products.
This is first-of-its-kind engagement for Dell to boost distribution of its commercial desktop and notebook enabling Dell’s end-customers to have immediate access to Dell’s products without any wait period. The partnership is planned on a national distribution framework to touch a wider customer and partner base in the Indian market.
Dell-Ingram partnership targets larger business opportunities for both the entities and at the same time also giving benefits to its end-customers and partners. Under this deal both the companies will work in partnership on overall go-to market activities, marketing and sales of these products.
Commenting on the announcement Ajay Kaul, Director and General Manager, Global Commercial Channel, Dell India said, “This partnership reflects the commitment to our channel strategy, keeping customers at the epicenter, as it enables customers to buy Dell’s fast selling and latest commercial laptops and dekstops off-the-shelf through Ingram’s wide network of 3000 partners across 40 cities.”
Jaishankar Krishnan, MD, Ingram Micro India said, “We are pleased to have started the distribution of Dell commercial client PC range viz Vostro, Optiplex and Lattitude. This tie-up opens up new opportunity for our partners, at the same time brings a large nation-wide partner base to Dell , to promote its products in the commercial segment. This relationship is important for Ingram Micro as it completes the commercial PC portfolio in the ever growing SMB market.”
This move by Dell India further re-iterates the point of Dell being a steady and a long term partner for their channel community. The partnership will greatly help Dell’s channel partners to be more strongly connected with Ingram which is the strongest IT distributor in the nation.
Further Kaul added, “This partnership allows our partners to meet the demand from the customer who need the latest & world class products without any wait period and will result in extended coverage across Tier 2 and Tier 3 cities.”
Dell’s Global Commercial Channel (GCC) division retains close to 2000 channel relationship in the Indian market and is responsible for designing programs and policies relevant to partner community which cater to business entities like public companies and large/medium-sized companies. Dell believes that this agreement will further strengthen the reach of its end-user commercial solutions overall in the Indian market.
