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Varun Dandona, Head Enterprise Sales, Adobe India | Technology Senate

Technology Senate 2022 | 24th June 2022 | Hyatt Regency, Pune

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In this video:
Varun Dandona, Head Enterprise Sales, Adobe India

Topic: Tales of Panchatantra in Customer Experience

Key Highlights:
1. Customer experience management is built on five key pillars
2. Relating tales of Panchatantra while building customer experience management
3. Leverage real-time data for decision-making and running different marketing campaigns
4. Engagement with customers; be it new or old is essential, not just sells
5. Personalisation and context-driven experience will help in scaling the customer experience
6. Data-driven operating model is critical for customer retention

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