Hewlett-Packard India has launched a managed print services program that will put partners into the driver’s seat in what is a fast-growing market for MPS among India’s SMBs and Enterprise segment.
HP MPS offered through its channel partners creates a secure centrally managed print environment that streamlines workflows, optimizes document output and related business processes. “We believe there is a strong pent up demand for this,” said Nitin Hiranandani, Director, Printing, HP PPS India. “The channel is looking for profitable revenues growth and with this program we are giving them just the right levers to expand into services and increase their bottom-line.”
As per the Zinnov Indian SMB ICT Adoption Insights study indicates that 20% of the total 50 million SMBs in India are technology ready today. The new HP MPS offering is designed to precisely meet the unique demands of the Indian customers. It has a differentiated 360 degrees model which gives great value proposition to both partner and customers. The model is scalable and flexible for both partners to implement and customers to adapt and benefit.
With this MPS offering partners can tap this opportunity by optimizing infrastructure, managing the environment and improving workflows. The key features of this service will include a cost-per-page agreement, industry-leading service level agreement, optimization and solutions.
Following its acquisition of Printelligent in May 2011, HP has been working to create a full portfolio of MPS offerings for its channel partners. Through providing a comprehensive MPS platform that enables low cost delivery, HP is working to support its IT and MPS channel partners successfully and effectively transition to a services and software-led approach.
“We are working to make our channel partners future-ready and well equipped to handle the transformation. Since this is a service based model, it allows for contractual engagement and not just a traditional transaction. This will help partners retain customers for a longer period and help generate consistent cash flows,” added Hiranandani.