Symphony Analytics, launched Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the company’s expertise in real-time analytics, mobility and advanced technologies – such as iBeacon, NFC, geo-fencing and M2M – to provide retailers with the processes, solutions and services necessary to better engage with individual consumers. Symphony RAMP addresses the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.
The Symphony RAMP framework helps retailers address common challenges in multi-channel retailing by implementing the following capabilities and techniques:
–Real-time analytics to drive actionable insights and “sense and respond” in-store or at point of sale;
–Segment of One: identifying the consumers and their preferences as soon as they walk in the store and providing a personalized engagement through timely, relevant and personalized offers;
–Use of location-based technologies to engage shoppers in-store.
“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics.