It is a need of the hour for e-Commerce companies and online portals to stay connected with the consumers and provide them timely updates and offer details on regular basis
By Aniketh Jain, Co-founder and CEO at Solutions Infini Technologies India Pvt Ltd
The world today is at the peak of a digital revolution. Right from accessing emails, banking, buying movie tickets, connecting with friends, shopping, to ordering food and much more; everything is done through internet. Web has turned into an imperative framework in our daily life. This changing digital ecosystem has given a steady boost to the e-Commerce sector in our country.
The business sector in this age is completely service dependent. Customers are attracted to businesses with better products and outstanding customer service. For any e-Commerce organization, customer interaction plays a vital role in customer satisfaction and business growth. As you need to communicate with your consumers on daily basis, you must choose a marketing policy which is convenient, reasonable and dependable. However, the most important point is, it must be quick and safe.
Bulk messages are speedy, secure and a very cheap means of communication, which makes it ideal to establish constant communication between e-commerce companies and potential customers.
How Bulk Messaging Facilitates e-Commerce Companies to Uphold Relationship with Their Customers
Online portals and e-Commerce has evolved tremendously over the last couple of years keeping tech savvy consumers glued to their computers and smartphones round-the-clock. E-Commerce sector has seen enormous expansion over a period of time. It is a need of the hour for e-Commerce companies and online portals to stay connected with the consumers and provide them timely updates and offer details on regular basis. Bulk SMS service is the best platform to improve customer satisfaction. Here is a list of tasks you can achieve through bulkSMS services:
Sharing Order Details
For any e-Commerce business, communicating information about an order detail is a very essential component. SMS service can be easily developed for transactional messages, either as a companion or in place of email message.
Shipment and Delivery Updates
After a customer places an order, real-time information about shipment and delivery can be easily shared with the customers via text messages. You can update the buyer about the status of shipment or delivery through text instead of emails as it is easier to access. You can also quickly update your customer is case of delays.
Customer Service
Text messages is an invaluable way to engage with your customers. Not only you can easily share information to them, you can also have a service to receive messages from customers (for e.g. feedback). Texting is a much preferred mode of communication compared to emailing because it is easy to access and reply. Keeping your customers in loop at all times is a good sign of customer service.
Market New Products
Bulk messaging is a great way to communicate with customers when new products are launched. Bulk text messaging can be added to your business marketing portfolio. Whenever there is a product launch, your customers can be easily informed about it. There can also be a link on the text message for customers to land into the product page directly from the text message.
Promotions
In addition to marketing new products, SMS marketing platform can also be used to send bulk messages during any promotion or offer season. Studies show that redemption rates are much higher when promotional messages are sent via SMS instead of emails or other platform. It also provides lucrative space for short-term promotions and flash sales. Moreover, you can offer freebies to entice customers to purchase goods from your portal.
Text messages is a quick, user-friendly, cost-effective, reliable and secured form of communication. It is a very convenient choice for e-Commerce sector to establish seamless communication between customers and the organization. SMS service can also help you win confidence among internet users who strive to get immediate notifications and important updates regularly on their mobile phones.