Local governments and public sector agencies have a goal to protect their citizens, make life easier for its constituents and enable a thriving economy. The better a city’s brand reputation, the easier it is to attract entrepreneurs, businesses, and talent. To accomplish this, governments and cities conduct policies and programs to continuously improve.
Qualtrics is a Citizen Engagement & Experience Management platform that can help local governments reach out to citizens using any communication channel and get feedback on its performance, citizen perception, and any other feedback. This data is then analyzed using advanced Machine learning algorithms to provide actionable insights to the authorities.
With XM, City commissioners and mayors can get citizen feedback directly, continuously, and in real-time. Such feedback could include:
+ “It takes too long for me to set up my business.”
+ “I really like your programs on sustainability, however, the local parks are in a bad shape!”
+ “The ease of doing business in this city is too difficult.”
+ “Applying for the service online took too long.”
+ “I had to wait in line for 30 min to simply ask a question.”
Qualtrics can help achieve the following benefits:
+ Increase in the ranking (various Govt. Indices such as Ease of living, Swachta Sarvekshan, etc.)
+ Increase in citizen satisfaction and citizen engagement
+ Improvement in fundraising capacity
+ Savings in survey cost, data analysis cost, research cost
+ Increase citizen participation in new programs and policy