“It would not be wrong to say that we were not prepared for the massive participation of consumers in the digital era post-pandemic. Digital has become part and parcel of our lives. We always had a digital mechanism in place, but recently, we have seen a remarkable change in culture across the sector,” says Anjana Rao, Chief Strategy Officer, IndiaFirst Life Insurance Company. In an exclusive interaction with Express Computer, she further highlights that digital transformation and its vast adoption have enabled embedded insurance as well. Digitalisation wave has also enabled us to come out with solutions distributors in rural areas allowing local populations to avail of the products and simplifying the onboarding process.