91% Indian businesses say big data leads to better decision making:study

EMC has released the findings of a survey that asked IT decision makers in India for their perspective on the challenges and opportunities that Big Data and IT transformation – and related skills – can present to their companies. The survey found that 91% percent Indian businesses agree that big data will lead to better decision making.

·In India, big data is giving rise to markedly improved decision making and is having a significant impact on companies’ competitive differentiation and ability to avert risk.

·91% of Indian businesses surveyed reported that better uses of big data will lead to better decision making.

·68%% of respondents believe that big data will be a key factor in determining winners and losers in their industry.

·35% have already achieved a competitive advantage as a result of big data analytics technology.

·68% believe that those industries that succeed will be the same ones using big data tools.

·62% of respondents also agree that big data technology will prove vital in identifying and protecting against cyber attacks.

·89% agree that data center automation will be crucial to innovation and agility over the next three years.

“Businesses in India are increasingly seeing transformative benefits of using analytics to enable better resource management, gain competitive and market insights and enable truly transformational business decisions. While there is consensus in the business community that data would enable better decision making culture seems to be the biggest issue that businesses will need to overcome as India continues its journey as a progressive economy. EMC is committed to working with businesses on this transformational journey thereby ensuring that they have the right tools to handle the most essential business priorities successfully,” said Rajesh Janey, President, EMC India & SAARC.

According to Janey, despite the negativity in the market, there are opportunities of growth as there are IT investments happening in telecom, BFSI, education and government sectors; and these investments were on hold last year have actually started to be done now. The IT investments are happening on two fronts laregly, on the cost reduction through IT transformation projects and improving profitability and customer satisfaction driven by big data analytics, he pointed.

“Economy has started to stablize in the second half and organizations are looking to deploy IT. The freezed IT investments of 2012 and now started to roll out and we expect good traction this year and coming year as well,” said Venu Reddy, Director, IDC.

Key Findings of this India-specific study include:

·26% of companies surveyed have no current plans for implementing big data technology.

·Culture (35%) followed by no clear business case or proven ROI (28%) are cited as the most common inhibitors to big data adoption.

·Companies in India continue to look to IT innovation to compete locally and on the global stage:

·92% of companies in India agree that their business sees technology investment as a strategic way of achieving its goals.

·The top three drivers for the transformation of IT systems and infrastructure in India are: Business process/operational efficiencies (61%), improved governance and compliance (46%), and enhancing customer experience/engagement/communications (45%).

·79% of respondents report that they have the correct level of skills and knowledge in place to complete their business priorities successfully.

·82% of respondents in India report that ensuring skills keep pace with the rate of IT innovation will be a challenge for their organizations over the next three years.

·80% of respondents agree that IT is now equipped to handle the most essential business priorities – and that now, the biggest barrier is cultural.

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