The growing consumer preferences for devices that offer accelerated performance along with sustained battery life has ushered in a new era of computing devices. Strengthening its product portfolio, Acer India today joined hands with Intel to launch its stunning new designs powered by Intel’s 4th generation core processors. The company will be expanding its portfolio with 20% of products being powered by these processors.
Acer India will establish a strong hold in the market place through its wide range of products under the mobile device banner called the two-in-one ultrabook devices. With increasing penetration and awareness of touch screen devices consumers are more acclimatized and receptive to features that are convenient. The new processor is tuned to be responsive to gestures and is powered to give 13 hours of battery life on a single charge. On an average, the processor is engineered to deliver 50% increase in battery life in active workloads over the previous generation.
Announcing the launch, S. Rajendran, Chief Marketing Officer, Acer India, said, “There has been a steady rise in consumer demand for devices offering multi-functional usage. With the 4th generation Intel core processor we have aimed to offer superior visual experience and it has resulted in twice the increase in the graphics and media experience. Such form factors and designs will occupy a larger pie in our product portfolio and will witness a 10-fold increase by the end of 2013.In the years to come the focus will rely on offering superior experience and long-battery life.”
Customers are moving to a touch-centric way of computing for most of their everyday tasks, such as web browsing, checking email and entertainment. The new line of mobile products will shape the company’s focus on redefining the computing experience through progressive designs. The Aspire P3 convertible, ICONIA W3 – the first Windows 8.1” tablet and Aspire R7 notebook, offer dual functionality and allows consumers to easily switch between work and play. Ideal for professionals and students, the new design solutions from Acer have been introduced keeping in mind the need for consumers to stay connected on the move.
Ramaprasad Srinivasan, Director, MNC Accounts, Intel India, said, “The new Intel Core processors provide incredibly responsive, secure and powerful performance for users to create and consume content wherever their mobile lifestyles take them. The new Ultrabooks as well as 2-in-1 devices, powered by the 4th gen Core processors are perfect for the new age Indian constantly on the move. We are happy to collaborate with Acer to introduce their new range of product solutions that boasts of stunning graphic capabilities and performance.”
“With the festive season around the corner, we will be bringing in new additions to our product portfolio. Over the next two quarters, the company is expected to add an additional of 9 products to its existing portfolio. Acer’s product line up powered by Intel’s latest 4th Generation Core processor will contribute a sizeable percent of sales to the overall revenue,” said R. Jeganath, Chief Sales Officer, Acer India.
Intel’s leading 22nm micro architecture has been designed specifically for PCs to offer a thinner, lighter and higher performance than the previous generation. This processor is structured for devices such as Ultrabook and convertibles that undergo immense consumer usage. Intel’s latest processor guarantees to offer twice the graphics performance for better gaming and multimedia usage.
Acer is soon set to unveil its flagship Ultrabook, Aspire S7 on Intel’s 4th generation core processor. The slim and lightweight, yet extraordinarily touch ultrabook is packed with innovative features that include the touch-and-show display for hands-on control and teamwork. Acer’s new computing solutions on Intel’s latest 4th generation core processor will be available from Rs 38,999 onwards.