Developed over a year in India for the global market, the solution will enable Adadyn gain market leadership across US, Europe, Japan and Australia. This new self-serve platform comes on the heels of significant growth – over 4X YoY in 2014 – the company has experienced in the US.
Adadyn, an advertising technology provider has launched self-serve programmatic advertising platform for marketers of all sizes the tools to create, fund and launch prospecting and retargeting campaigns.
Developed over a year in India for the global market, the solution will enable Adadyn gain market leadership across US, Europe, Japan and Australia. This new self-serve platform comes on the heels of significant growth – over 4X YoY in 2014 – the company has experienced in the US.
Among all the countries adopting programmatic globally, US has been leading the fray and is expected to grow its Programmatic spend to $26.78 billion by 20171. Globally, media transacted through programmatic methods will reach $36.8bn by 2019. This landscape is plagued by several issues. For instance, absence of a unified solution for marketers to setup, launch and manage their campaigns; a lack of transparency in media transactions; and license requirements of media sources with minimum spend commitments increase the cost barriers for SMBs to overcome.
The company claims that, its end to end advertising technology platform lets the marketer setup a campaign in minutes, with the user friendly interface guiding at every step. No more dealing with multiple media sources, 3rd party vendors for audience management, campaign setup, optimization and reporting. All this, without a steep learning curve and financial barriers.
“Until now, programmatic advertising was reserved exclusively for those with the biggest budgets. Today’s announcement is evidence of our commitment to making programmatic available to all advertisers, by simplifying the process and making it easy to access quality media and state-of-the-art technologies on any budget,” said Kiran Gopinath, CEO and Founder of Adadyn.
He added, “Unlike other programmatic platforms, marketers can sign up independently, set any budget, and start placing ads in near real-time without any set-up fees or spend commitments.’