ADATA Technology, a manufacturer of high-performance DRAM modules and NAND Flash application products, has announced that it has appointed Regional Distributors (RDs), ADATA plans to expand its distribution footprint beyond the top 30 cities and B&C class towns.
Chris Chang, MD, ADATA India Technology, said, “ADATA remains committed in providing quality innovative products to Indian consumers and in our endeavor to expand our product’s reach to wider spectrum of consumers; we are immensely pleased to appoint the new set of Regional Distributors. The RDs are chosen based on their market strengths and whether they meet the criteria set by ADATA to cater to a larger cross section of consumers. With these appointments we are expecting rapid growth for ADATA brand in the current year.”
Till date, it had a single tier distribution setup through Ingram Micro, Rashi Peripherals and Technocrat Infotech for its entire range of products. Now it has appointed three regional distributors namely Champion Computers for the North, Aldous Glare for the South and Creative Computers for the West and they will focus only on external hard drives and SSDs.
With the ultra-notebook segment picking up, the company plans to focus on SSDs and external hard drives this year. It had recently appointed Sudip De as Vice President in-charge of India business development, along with regional sales people at key strategic locations in every region.