Adobe Spark will help small businesses, social marketers and students in creating stunning visual content for engaging audiences across multiple channels and device.
US-based software giant Adobe has announced the immediate availability of Adobe Spark, an integrated web and mobile solution for creating visual stories.
The application is free and can be used to design by anyone for creating visual content.
According to an statement from the company, Adobe Spark will help small businesses, social marketers and students in creating stunning visual content for engaging audiences across multiple channels and device.
“Today anyone can create content and share it via social media, but most people lack the skill, time and resources to create something that cuts through the online clutter,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe in statement. “With Adobe Spark, anyone can create authentic, professional looking visual content for their project, passion, cause or business.”
Adobe Spark is a new service that is part of Creative Cloud suite and it syncs with Spark Post, Spark Page and Spark Video iOS mobile apps, allowing users to create, edit and share their story from wherever they are – regardless of their design experience.
The integrated solution consists of: Adobe Spark web app, a browser-based web platform for creating social posts and graphics, web stories and animated videos; Spark Post, an iOS mobile app that enables anyone to create social posts and graphics; Spark Page, an iOS mobile app that helps users create web stories; Spark Video, an iOS mobile app that enables users to create animated videos.
According to Adobe, the Adobe Spark is designed to help solo entrepreneurs and small businesses succeed and company is collaborating with Facebook Blueprint – a new global education and certification program to help agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms.
Adobe Spark is also partnering with Change.org, the social change platform, to co-create training materials for petitioners and change agents. Petitions with a video receive six times more signatures than those without, and Change.org petitioners will gain access to Adobe Spark resources for creating effective explainer videos for cause-based and crowdfunding campaigns that further their causes.
Adobe Spark is available for free at spark.adobe.com. An Adobe ID, Google or Facebook login is required to use the apps so that projects can sync between devices.