Adobe today announced the release of Adobe Digital Publishing Suite (DPS) that includes innovations in sales enablement and content marketing functionality, among other new features.
The new release extends DPS’ capabilities as a critical, enterprise mobile app publishing platform for sales- and marketing-driven organisations that wish to use apps as part of their mobile marketing strategy.
In addition, Adobe announced DPS is the only publishing platform supported on Samsung’s new magazine service, Papergarden, on the just announced Samsung Galaxy Tab S tablet devices.
New enterprise APIs enable DPS to be integrated with leading CRM platforms including Salesforce1 Sales Cloud. Documenting and tracking content shown to customers during the sales cycle is critical to successful sales outcomes, but can be cumbersome and time consuming. Connecting DPS to CRM platforms enables automatic tracking of content shared during a customer meeting from a DPS sales enablement app and records it directly in a CRM solution. By matching recorded content data with other customer information contained in the CRM system such as product interest, customer requirements and opportunity size, companies can more effectively target marketing and sales communications.
“An enterprise agreement between a sales organisation and a customer can take six to 12 months to close, depending on complexity of the solution and deal size. We are seeing savvy CMOs invest in sophisticated CRM, CMS and other marketing automation technologies to accelerate the pipeline and close deals faster,” said Nick Bogaty, Head of digital publishing, Adobe.