The current explosion in Cloud computing offered by major IT companies is driving significant new demand for dirty energy like coal and nuclear power, according to a new report from Greenpeace International.
The report, How Clean is Your Cloud?, shows a growing split within the tech industry between companies that are taking steps to power their Cloud computing infrastructures with clean energy, like Google, Yahoo and Facebook, and companies like Apple, Amazon and Microsoft who lag behind by choosing to build their growing fleets of data centers to be powered by coal and nuclear energy.
The report evaluates 14 major IT companies and their electricity supply chains of over 80 data centers based on key elements needed to build a clean Cloud computing infrastructure.
“When people around the world share their photos or music on the Cloud, they want to know that the cloud is powered by clean, safe energy. Yet highly innovative and profitable companies like Apple, Amazon, and Microsoft are building their data centers powered by dirty sources of energy like coal and diesel and acting like their customers won’t know or won’t care.” said Mrinmoy Chattaraj, Campaigner Greenpeace India.
The Cloud data centers consume a tremendous amount of electricity; some consume the equivalent of nearly 180,000 US homes or close to 1.8 million Indian homes. If the Cloud were a country its electricity demand would currently rank fifth in the world, which is ahead of India’s total electricity demand and this is expected to triple by 2020.
“While many IT companies have made great strides in efficiency, that’s only half the picture. They need to make sure their energy comes from clean sources,” said Gary Cook, Greenpeace International Senior Policy Analyst.
Both Google and Yahoo are increasingly powering their facilities with renewable energy even as they continue to expand. Facebook has now also stepped forward to lead the way to a cleaner Cloud through its ongoing efforts to share energy efficiency technology through its OpenCompute initiative, and also with the announcement of a new siting policy in December that prioritises clean energy for its infrastructure. However, the majority of the industry has refused to follow the lead. Greenpeace International has called upon on all IT companies with cloud services to be more transparent about their energy usage and carbon footprint and to share innovative solutions so that the rest of the sector can improve.