Blue Star Infotech Limited, the global software services and solutions provider today announced that it has entered into definitive agreements for a strategic alliance and investment in the equity of Activecubes Solutions India Pvt. Ltd.
Activecubes is a leading provider of Business Intelligence, Analytics solutions and operates in the decision management space. Emerging technologies such as BI/Analytics and mobility are a key component of the company’s strategic focus areas for growth in the near future and this alliance will enable Blue Star Infotech to strengthen its foothold in this space.
Being a cash rich company, Blue Star Infotech plans to enhance its capabilities through the inorganic route and investment in Activecubes is a step towards that growth path. Both Blue Star Infotech and Activecubes have a strong presence in the US, with significant areas of synergy and leverage.
According to Sunil Bhatia, CEO & Managing Director, Blue Star Infotech, BI and Analytics are one of the key focus areas and company sees great potential in this space.
“Activecubes is a very prominent player and has been recognised through multiple awards like Red Herring Global Top 100, India Innovation Award, Karnataka STPI Award, etc. Leveraging their specialized expertise in the sector will further strengthen our business. This association will help our clients in not only deriving business efficiencies, but also revenue enhancement through custom offerings based on studying customer behaviour and market trends,” said Bhatia.
“Our association with Blue Star Infotech will help us broaden our activity spectrum. The synergy between both the companies will help us enhance our expertise in BI and Analytics and will boost our vision of being the best in providing competitive advantage to the client through the use of analytics,” said Rajesh Varrier, CEO, Activecubes.
“Our clients will benefit from Blue Star Infotech’s broad range of service offerings.Also, the size of the overall team, access to knowledge pools and other resources would increase manifold,” added Varrier.
The partnership bring signifant values to both companies.It Complements Blue Star Infotech’s focus on product engineering, travel,hospitality and healthcare verticals.The association with Activecubes will enhance Blue Star Infotech’s capabilities in BI and Analytics sector with a focus on these verticals.
It will help in cross-selling and up-scaling, Blue Star Infotech’s solutions to Activecubes customers. It also paves the way for account mining and increases the overall management bandwidth. On the otherside, Activecubes will benefit from Blue Star Infotech’s strong customer relationships in product engineering, travel and hospitality industry.
The company will also gain from Blue Star Infotech’s broad spectrum of offerings such as application development and management, product engineering, package implementation, testing, mobility and cloud computing.
Moreover, the pact helps to integrate services and operations as both companies will work towards creating a combined BI and Analytics practice. This will enable it to provide full service offerings to clients globally.