India’s edtech company, Classplus partnered with ShareChat, India’s social media platform and Moj, India’s short video app to engage the millennials and GenZ population with its Teacher’s Day tribute ‘Guru Dakshina’. ‘GuruDakshina’ is a token of gratitude by Classplus for the teacher fraternity to acknowledge their contribution to building the nation’s future.
With over 340 million strong communities on ShareChat and Moj, Classplus focuses on spreading encouragement for the teaching community and nurturing a stronger connection with the tribute video.
The campaign has been designed to connect emotionally with the community on ShareChat and Moj and invite script suggestions for the next sequel. Classplus will select 15 best entries and feature them in the next video of the GuruDakshina series. As part of the #GuruDakshina campaign, around 150 Moj influencers will create content honouring their teachers and mentors and encourage their followers to watch the ‘Guru Dakshina’ video and participate in the campaign.
Commenting on the campaign, Satyajit Deb Roy, Director Sales, ShareChat and Moj said, “The partnership with Classplus further solidifies our presence in the edu-tech and education space. The campaign has hit the right emotional chords and we are confident this story would inspire millions of lives and our user community would be instrumental in unfolding its next sequel.”