Comptel Corporation has unveiled Operation Nexterday, a new framework to help digital and communications service providers to transform their businesses and thrive in the post-digital era.
According to a January 2015 survey conducted by Comptel, 65 percent of consumers prefer to purchase digital content and services when and how it is convenient for them, and 65 percent also said their social circles are a major influence over their service buying decisions.
Further, 60 percent confirmed that tailored recommendations from operators impact their purchases. The Generation Cloud buyer clearly values personalisation over the traditional marketing and sales tactics of digital and communications service providers.
“Customers today need digital and communications service providers to give them relevant options and real-time recommendations, so they are empowered and can dictate their own buying experience. The new role ofoperators is to deliver on this before customers even have a chance to ask for them – which means transforming their business models to operate in Nexterday – the day after tomorrow,” said Ari Vänttinen, Chief Marketing Officer, Comptel.
“Operation Nexterday, therefore, enables digital and communications service providers to rewrite their sales and marketing, technology and service playbooks in this new era, ” said the release issued by Comptel. The framework includes strategies and solutions to eliminate complexity and friction from their business, allowing digital and communications service providers to:
1) Optimise the digital buying experience – Create convenient, contextual and connected buying experiences for Generation Cloud.
2) Monetise more with less time – Optimise the buying experience and differentiate from competitors by leveraging sophisticated data monetising, policy and charging solutions, supported hand-in-hand by real-time business reporting.
3) Orchestrate everything from the ground to the cloud – Tear down legacy infrastructure and embracing network function virtualisation (NFV) for greater agility, scalability, flexibility and the ability to create new services.
4) Embrace intelligent fast data – Capture, refine and analyse historical and real-time data, draw insights instantly, and make decisions and take actions automatically.