Easiloan launched a technology solution with the aim of providing convenience and home loan solution accessibility to all developers and channel partners across the country. The product is designed like a state-of-the-art CRM that allows the partners to house all the leads for digital home loans in bulk.
Having entered the market in Apr-21 in stealth mode and formally launched in July-21 with its path-breaking all-digital home loan platform for the end consumer (borrower), this new product feature aims to cover the entire real estate ecosystem. It is often seen that Indians from smaller cities and towns have very limited access to formal financial services and fewer banking options. Further, to the extent that bank options are available, the process is time-consuming and cumbersome. In a country where owning a house is considered as a “classic Indian dream”, the new tech solution by Easiloan will democratize banking access to the smaller real estate developers/brokers and even end-consumers and it will also simplify home loan access and reduce the burden on the borrower and uncertainty for the home-seller.
The product aims to simplify the post-sales process for builders and brokers alike. It enables them to register on the platform with one click and start sharing their leads (homebuyers who will now need a home loan) on the platform immediately. These leads enter the Easiloan product journey instantly and are serviced right up to the disbursement of the loan.
This product has already been active for Easiloan’s 50+ developer/broker partners and has now been opened up for any home-seller across the country.
“Our primary product solves the home loan journey for the end consumer. However, the solution is complete only when it benefits real estate developers and channel partners as well. As home sellers, recommending great homes to customers is what they do best and prefer outsourcing the home loan journey to experts. We see cancellations, delayed disbursements, and undue stress to the sellers & buyers during the home loan journey. Hence, we believe this partner product will simplify the post-sales process for the real estate ecosystem. Also, allow any home seller across the country to leverage our technology and network of 15+ banks/HFCs with one click,” said Pramod Kathuria, CEO, Easiloan.
Home sellers are not just relieved from the hassle of enabling loans for their customers, the partner platform also doubles up as a CRM solution for them. This allows them to track real-time status for each of their loan cases, have an objective update on disbursement timelines, and thus quicker and more predictable cash flows for their business. Any customers with poor loan eligibility also get flagged in a matter of days thus alerting the home seller to act accordingly. Another advantage of the product is that any individual or business entity can now also refer a potential home loan customer on the platform and ensure that the leads gets access to Easiloan’s bank options and technology anywhere in the country.