The Ministry of Textiles, Government of India has launched integrated website of India Handloom Brand www.indiahandloombrand.gov.in, which is a one-stop platform for all services to consumers, bulk buyers and handloom producers.
The Ministry of Textiles, Government of India has launched integrated website of India Handloom Brand www.indiahandloombrand.gov.in, which is a one-stop platform for all services to consumers, bulk buyers and handloom producers.
The website will provide full details of all registered India Handloom producers which will facilitate verification of genuine India Handloom product by customers. They will able to verify the genuineness of the Brand logo through the registration no. which is printed on every label on the product.
The website will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased. It will also contain brief description of every product category and tips to identify genuine products. Contact details of India Handloom Brand producers are available for bulk buyers like retail stores, garment manufacturers who will able to directly access the handloom producers registered under the Brand. The web site has also a section where handloom producers can apply online for registration under the Brand and can also track status of their application.
India Handloom Brand was launched by Prime Minister Narendra Modi on 7th August, 2015 to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance.
By 10th February, 2016, 121 handloom producing agencies/enterprises have been given registration under the Brand in 33 product categories.Several e-commerce platforms and leading retail stores have been engaged for marketing of India Handloom branded products.