ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s repository of Bollywood films, music and Originals. Devices will include a one year premium subscription to ErosNow service pre-bundled with the purchase of the phones.
Eros International Plc, a global company in the Indian film entertainment industry, has announced a strategic business alliance between ErosNow, its digital OTT platform, and LeEco, multinational online video companies in China.
LeEco has launched their flagship superphones, Le Max & Le1s, in the Indian market in January 2016. As their preferred partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s repository of Bollywood films, music and Originals. Devices will include a one year premium subscription to ErosNow service pre-bundled with the purchase of the phones.
“Content consumption is surging across consumers with patterns changing rapidly and internet entertainment networks becoming increasingly popular. We are delighted to partner with LeEco who believe in offering an online environment complete with content, devices and applications,” said Jyoti Deshpande, Group CEO & MD Eros International.
The ErosNow service will be integrated into the user interface of Le devices purchased in India.
“We sold 4 million phones in China last year and our target this year is 15 million and we hope to replicate that success in India and wow the Indian consumer with our super phones and televisions packed with features. We believe the Indian consumer will get great value and user experience from our cool phones at compelling prices with annual subscription of ErosNow built into the price,” said Tin Mok, CEO APAC, LeEco.