Business always evolves, and the challenges of doing business in this new digital era have increased manifolds. For a growing organisation, it is important to ensure the processes are in place, the visibility of information is crystal clear, reports to take decisions are just a click away, and most importantly, the employees are happy to work on a system that is user-friendly and easy to learn and use. PKD Nambiar, MD, and CEO, B-Square Group, shared insights about the different technologies to streamline the complete process and gave a greater insight into business and updated information to help drive profitable growth.
Some edited excerpts:
- In a crowded marketplace, what is the positioning B-Square Group is taking to acquire market share?
Established 20 years ago, B-Square Solutions rose from a regional IT company to a multinational business solutions provider and innovator. With its acclaimed products and services, a strong emphasis on R&D, and a richly experienced workforce, it has expanded across five countries and has become a leading software development company in India.
Driven by an innovative spirit, we are a customer-centric organisation. We are passionate about delivering the most advanced technology to our clientele in the simplest format and rendering continuous support to them, thereby adding value to their business processes. With rapid deployment and a shorter lead time, B-Square helps clients bank faster on their return on investment and achieve business process excellence.
With our secure, easy-to-use, customised, scalable, and modular application software products, our clients are able to easily adapt to dynamic business environments and accommodate growth and diversification. For us, our customers are our partners in growth, and their success story speaks louder of our success.
- Could you highlight the key features of Pothera ERP software?
Pothera ERP software is an international product in every aspect, a complete and customisable cloud-based ERP software solution primarily designed for small, mid-size, and large enterprises looking for a cost-effective solution that can enable them to quickly move away from current manual processes to a fully integrated business solution.
From purchasing inventory to production and quality management, it helps you to streamline the complete process and gives you greater insight into your business so that you can act fast and make decisions based on real-time information, to help you drive profitable growth.
Pothera is unique in itself because it is a software that can communicate with every other software, is cost-effective, feature-driven, designed as a 5th generation ERP, has the latest features, and is user-friendly. It is one of the few products in the country that works for any and every sector, except the hospitality and education sectors.
- How strong is your Indian client database?
We have completed 500+ Indian user licenses, For the first time, I felt the Indian market is ready for ERP software; an ERP revolution is going to take place. As businesses and technologies have matured over the last decade, along with a large number of compliances fixed by the government, computerisation of businesses is no longer a luxury, and most businesses are moving towards a comprehensive IT solution with ERP. However, a large number of companies are still not using ERP, and many of those companies are already on some platforms and looking for upgrades. Hence, the size of the Indian ERP market has the potential to grow manifold in the next decade, and Pothera is rightly placed there.
- What are the opportunities that B-Square Group foresees in the Indian market?
With more than 200 clients and a new addition of 1000 licenses in just four months of its launch, Pothera is one of the fastest-growing ERPs in India now. Clients in varied sectors and the variety of ERP usage make Pothera ERP a unique product in the market. Pothera is an ideal solution for the SME sector, but it also has large Fortune 500 companies as clients.
By March 2023, I aim to secure more than 1,000 user licenses in the Indian market.