India’s SME-focused fintech startup GimBooks, has expanded its target customer segment to the SaaS and Subscription-based businesses’ domains with the launch of their new web-based product metrics by GimBooks –an automated, cutting-edge metrics tracking solution. It is a one-stop platform with extensive high-quality and market-relevant features for automating key Saas Metrics and Management Information System (MIS) along with invoicing.
For a business to monitor its growth and devise strategies based on performance and user behaviour, it is important that they have a system to analyse their business metrices. Metrices provide businesses the opportunity to access their customer churn rate at regular intervals, thereby helping the organisations to see the number of customers lost or gained or lost during any period. Apart from the ‘churn’ factor, there are several other indicative metrices which can help businesses in planning ahead of a crisis and also avoiding one from occurring.
Keeping this in mind, and in a bid to help the businesses operating in the SaaS and subscription arena, Metrics by Gimbooks enables them to gain insights to make profitable decisions thereby propelling growth and profits. The platform’ on-the-go metrics tracking capabilities empower the users to see what’s happening today, plan for tomorrow, and strategise for growth months and years down the road.
Speaking on the launch of the newly-developed platform, Yash Raj Agarwal, Founder and CEO, GimBooks says, “Our research suggests that Indian businesses that work on SaaS and subscription model did not have a wholistic tool that automates the Metrics and MIS along with their invoices in real-time. And as a solution to this problem which was a big drawback for such businesses wanting to grow, we have launched Metrics by GimBooks, which enables us to tap into a new category and target audience altogether. The platform enables tracking for all the important SaaS metrics in one single place, pulling an MIS with one single click anytime whenever it is needed without any additional efforts. Furthermore, Metrics by GimBooks tracks all major SaaS metrics and MIS through the details mentioned in the Invoices only. Hence, it is an ultimate platform that not only automates the process and makes it seamless to be done from anywhere, but also helps in saving a lot of time and increasing profits.”