IMImobile has announced its partnership with tree worldwide. The two companies will offer a suite of customer insight and engagement services, in Asian markets, to mobile operators, brands and enterprises. The partnership builds on successful projects with leading brands, such as Telefonica UK, a mobile operator, and ‘Which?’ India, one of the largest consumer rights organizations.
The Customer Relationship Management (CRM) suite is designed to interrogate ‘big data’, draw insight and implement personalized retention campaigns, enabling partners to gain competitive advantage. IMImobile and tree worldwide will help clients in Asia to better understand consumer behavior and implement targeted, real-time customer engagement strategies, based on individual situations, actions and preferences.
The CRM suite encompasses a range of services including data analytics, campaign planning, customer engagement strategies, campaign fulfillment (easily integrated into existing CRM systems), multimode campaign delivery (Twitter, Facebook, SMS, MMS, Voice and E-mail) and evaluation and insight.
“As our digital lives continue to evolve and increase in complexity, data management has become the cornerstone of any CRM strategy. New analysis and insight models are revolutionizing traditional processes by enabling the interrogation of dynamic, behaviorally oriented data, such as page visits, consumer behavior, usage pattern, transaction history and location, and so on, that are central to ‘big data’,” said Madhavan Iyer, Senior Vice President Operations, IMImobile.
“IMImobile has a strong footprint across Asia, with unrivaled mobile operator relationships. We are delighted to enter a formal relationship with the company after our early projects with Telefonica UK and ‘Which?’ India,” said Matthew Bayfield, Managing Partner, tree worldwide.