MAIT has released a study on the tablet revolution underway in the Indian market. The study finds that the tablet in India market has been growing rapidly and is expected to grow at 40% over the next 5 years, compounded annually.
Commenting on the new opportunity, Dr Alok Bhardwaj, President, MAIT, said, “The tablet market is the new growth opportunity in India. It is fast becoming one of the drivers of rapid growth in the IT content consumption and hardware sector in India. With the introduction of several national and international brands of tablet in India, the market is witnessing a revolution of sorts with these devices changing the way services are delivered in various other sectors such as education, healthcare and governance. Tablets will soon enable and empower even our rural areas with services bridging the last mile connectivity gap through these devices. We expect the market to touch 1.6 million units in the current financial year and grow to touch 7.3 million units by 2015-16”.
A key factor in the growth of tablets has been the encouragement from the government in adopting and developing low-cost options for use in our villages and other rural areas. Education and healthcare services are now being accessed by many more people with the help of low-cost tablet.
Bharadwaj further said that the Tablets being one of the cheapest devices available in the Indian market, it is a potential device that can transform the entire country, as any content in any language can effectively work on this device.
J V Ramamurthy, MAIT Vice President, said, “ Apart from being a consumer lifestyle product, I see a huge uptake of the tablet in the education segment and it is a device which has all the potential to revolutionize the education system.”