LINE Corporation, owners and operators of the free calling and messaging app, “LINE” has announced that registered user numbers for its app have exceed 200 million worldwide on July 21 2013.The company also announced that the registered users in India for LINE app have reached the 5 million mark. The milestone is achieved around 3 weeks of its official India launch, making it one of the fastest growing apps in India.
LINE was launched in India on July 1st 2013 through a brand marketing campaign, including two very interesting television advertisements highlighting the ‘group voice chat’ and ‘sticker’ features. The app has been a success in the youth segment with its sticker and voice chat features becoming an instant hit and has been used extensively in all conversations happening through LINE app in India.
Commenting on the achievement, Jun Masuda, Chief Strategy and Marketing Officer (CSMO), LINE Corporation, said, “We are extremely happy with the response to our service in India. This is the testimony that we are in the right market with the right product and at the right time. We believe that the framework for web based messaging has already been laid with consumers hooked to it and now are looking for a product that can elevate their communication experience through richer features and functionality. LINE comes in at the right time with an app that will transform the way people communicate in India”.
“Our aim is to achieve 10 million users in India in a few months. We are confident with our feature rich product and market specific localization, India will be one of the key markets contributing to our global growth,” he added.
LINE was launched on June 23, 2011 as a group communications service available across multiple devices and network carriers. It achieved 150 million users worldwide on April 30, 2013, a mere 23 months after its release and is continuing to expand globally with young adults taking up a major proportion of its user base.
User numbers are still growing in East Asia, where LINE has already established a strong hold. A rapid surge in user numbers was also seen in new regions such as India and the Philippines in Asia, Spain in Europe and Brazil, Mexico, Columbia, Argentina and Peru in South America. The accelerated growth in these regions has enabled LINE to achieve 200 million users worldwide as on July 21, only six months since hitting the 100 million user mark on January 18.
Furthermore, the Android version of LINE has exceeded 100 million downloads from Google Play on July 18, 2013. To date, only 26 of all the apps available on Google Play have managed to pass the 100 million download checkpoint and only 12 of these are services and apps not provided by Google.
In view of such excellent performance, LINE will be putting even more effort in improving the usability of the service for users around the world and localizing the Official Accounts and stickers based on the culture of each country and region.
LINE aims to continue to improve the usability of its service and add new features, in order to enrich the lives of its users and make the service an integral piece of infrastructure for users all around the world.
LINE Corporation will be announcing its future business plans at its annual conference, “Hello, Friends in Tokyo 2013” to be held at MAIHAMA Amphitheater on August 21. To view the proceedings of the event online please click on the link (http://line.naver.jp/event/2013/).