Macmerise Celfie Design Pvt Ltd has raised US$ one million in a Pre-Series A round led by Inflection Point Ventures. Other investors who participated in the round include Amitabh Bachchan, Tarun Katial, Ajmera Group, NAFA Capital amongst others. Funds raised will be utilised towards improving tech infrastructure, onboarding more brands / celebrities to launch their merchandise, reaching a wider audience, and developing new innovative products.
Mitesh Shah, Co-Founder, Inflection Point Ventures says, “Creative and expressive merchandise is fast emerging as a preferred category for GenZ and millennials who are looking for brands that speak their lingo. Within e-comm, we see the creative fashion and accessories space becoming bigger and by the very nature of their business it will drive higher customer loyalty. MCD as a company aims to tell your story through your accessories and as investors, we find this proposition promising in terms of growth and scale.”
The founders Sahil Shah and Rahul Satia have collectively devoted 12+ years to the designer merchandise selling space alone and now want to scale in the celebrity merchandise arena. Company is leveraging the already established supply chain across India, China, and the UAE along with existing celebrity partnerships and collaborations.
Tarun Katial, industry veteran and Investor in media, education and technology startups shared, “Brands – both global and local – are now focused on customisable options that resonate deeply with today’s evolved audience. Merchandising has grown to fit into that niche! As a franchisee to some of the most renowned brands globally, Macmerise has made deep inroads into this segment. I am excited to invest in a team, passionately helmed by Sahil and Rahul, that is eager to shape the future of bespoke audience engagement for brands.”
Sahil Shah, Founder and CEO, MCD says, “We truly believe the world of merchandising is changing and at Macmerise we have created our products, tech and business model to lead this change from the front. Our conquest is to simplify the customer journey in their search of buying their favorite designer merch. We aim to join hands with leading celebrities/creators of this generation to build their authentic range of designer products and manage the complete supply chain cycle of these brands. IPV is the perfect strategic partner and mentor in our entrepreneurship journey. Having such credible names on board backing us, we are determined to scale MCD to greater heights as envisioned.”