Micromax Informatics Limited and BSNL (Bharat Sanchar Nigam Limited) have formed a strategic partnership to drive data growth in the country.
Under this partnership, Micromax and BSNL will extend unique reverse bundling handset offers of free data usage of up to 2GB per quarter to its subscribers.
BSNL’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level.
Commenting on the partnership, Vineet Taneja, Chief Executive Office – Micromax said, “At Micromax, it has been our constant endeavour to understand the Indian consumers and come up with products and services which act as a solution for their needs. We are delighted to partner with BSNL, as this collaboration will be an excellent unification of BSNL’s offerings and Micromax’s design capability thus enabling millions of Indian consumers to enjoy seamless connectivity through data usage, affordable call rates and other VAS services.”
A. N. Rai, CMD – BSNL, said,” BSNL’s association with Micromax, one of the largest indigenous mobile handset and data card manufacturers in the country, will create immense opportunities for customers by offering them high speed 3G data. BSNL has already provided 3G coverage in more than 2300 cities and towns of India and is committed to provide 3G coverage to additional towns. BSNL is providing best affordable 3G data services with free roaming facility.”
Under the partnership agreement, six Micromax devices will be bundled with the BSNL offers – X070, X088, P410i, MMX377G, A37 and A37B.