Reports say that Microsoft has been pushing ahead with a strategy to create a separate business unit within large IT companies, in a drive to accelerate its India business.
The ITeS360 solution, as its called, the business unit helps IT companies to sell the entire stack of Microsoft offerings. This would range from Artificial Intelligence (AI) solutions to business applications over the cloud, to their customers that are spread all across the globe.
This business unit leader that is housed inside an IT company, would ensure that the local Microsoft office in that specific location, would help in rolling out the solution. This was said by Microsoft India President Anant Maheshwari told a national publication in an interview.
This would bring about strategic differences, under which the local Microsoft official would only be concerned with sales at the India operations.
Software companies like Tata Consultancy Services and HCL Technologies, are some of the leading players that have partnered with Microsoft.
As per a statement by Maheshwari, ‘One Microsoft’ strategy was a brainchild of chief executive Satya Nadella. He is expected to visit India later this month.