IT major Infosys today said it is enabling Japanese retailer Muji to deliver a superior shopping experience through real-time insights into the buying behaviour of its customers.
With nearly 600 retail stores and strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers, Infosys said in a release.
Better understanding of customer preferences will also help the retailer cross-sell and up-sell products and build new revenue streams, it added.
The company said InteractEdge helps brands and enterprises enhance their customer experience across all digital touch points.
The platform offers capabilities across content creation and management, democratisation of access to content, personalised recommendation of content, and finally, transaction capabilities from anywhere and by anyone, it added.