Panasonic India, a diversified technology company, has announced the expansion of its Electronic Shelf Labelling (ESL) and Digital SignEdge 2.0 solutions. These innovative, tech-enabled display solutions have been designed to increase operational efficiencies for retailers and enterprises; while driving the sustainability agenda. The advanced, upgraded ESL Solution will offer retailers more control over real-time pricing while bringing significant service improvement and store operation efficiency. Using ESL, retailers would be able to achieve higher efficiencies with automated operation modules, reduce significant raw material and service costs by replacing paper with digital technology, making it an environmentally friendly and sustainable practice. On the other hand, Digital SignEdge (SDN)2.0 solution helps retailers and owners of digital screens offer flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience as well as gain extra advertisement revenues.
Commenting on the launch, Vijay Wadhawan, Director, Systems Solutions Division, Panasonic India said, “In the post-pandemic era, shopping habits have changed drastically. Consumers have become digital-savvy and are looking for solutions that are contactless, tech-enabled, and interactive. Therefore, today enterprises are looking at smart solutions that allow them to communicate directly with customers while keeping them engaged at the stores. With that in mind, we at Panasonic, have introduced the upgraded ESL and Digital SignEdge 2.0 solutions for retailers and digital screen owners, to elevate their overall customer experience and help drive sales for them. These professional, interactive display solutions have already proven their efficacy and are currently being used by retailers, Quick Service Restaurants (QSRs), DOOH, and automotive players to name a few. Additionally, these display solutions have resulted in a significant reduction of paper usage allowing businesses to boost operational efficiency and profit margins while ensuring long-term sustainability.”
The latest version of ESL is an end-to-end solution for large retail chains across the country. The solution assists in changing the master as well store price on the system, ensuring secure data transfer, monitoring product information, and conserving energy through seamless promotional pricing changes for perishable goods. The Wi-Fi enabled solution comes in eight sizes from 1.5 inches to 10.2 inches, with the introduction of two new display sizes 2.6 inches and 10.2 inches with a powerful battery life span that can last for eight years on an average of two updates every day. Panasonic’s ESL comes in two color combinations – the Black, White and Red variant as well as the Black, White and Yellow variant.