The mobile wallet and e-commerce platform Paytm has announced the acquisition of Delhi-based startup Shifu…
The mobile wallet and e-commerce platform Paytm has announced the acquisition of Delhi-based startup Shifu, a consumer behaviour prediction platform, for $8 million. Shifu analyses the smartphone usage patterns of users and makes personalised and relevant recommendations to them.
Through the acquisition, Paytm aims to leverage the tech infrastructure of Shifu to enrich the customer experience it offers to its users. The move is in line with Paytm’s strategic plan to invest $150 million in a dozen Indian tech start-ups over the next few months.