The overall India PC (personal computers) shipment for Q3 2014 stood at 2.67 million units with a quarter-on-quarter growth of 5.8% over Q2 2014 and year-on-year drop of 16.9% over Q3 2013.
Commercial personal computers market in Q3 2014 recorded 1.29 million units in Q3 2014; with 4.7% decline quarter-on-quarter. Business confidence post elections have shot up considerably and a slew of policy measures announced by the government has further provided an impetus to the overall growth in Q3.
The Overall consumer PC market recorded 1.37 million units, a quarter-on-quarter growth of 18.1% over Q2 2014.
“Uptake of affordable PC segment (sub $400 portable PCs) along with seasonal demand owing to festive season resulted in a sharp improvement in Q3, ” said Manish Yadav, Market Analyst, Client Devices, IDC India.
However, IDC says it anticipates a demand fallout in Q4 2014 in the consumer PC business. “Q4 is usually hit by a post festive syndrome and 2014 would be no different. Also, protests by the channel community across various parts of India against predatory pricing by e-tailers is adding to the woes in the PC market. We expect the sequential fallout in the consumer business to be in the range of 15-20%,” explains Kiran Kumar, Research Manager, Client Devices, IDC India.
On the other hand, commercial business is expected to maintain its momentum over the next few quarters driven by a healthy demand in Government and public education segments in the coming quarters.
Top 3 PC vendors:
HP:
HP retained its top spot with a market share of 25.5% in the India PC market. Vendor market share declined by 8.2% quarter-on-quarter over Q2 2014. The drop in share was primarily on account of fewer shipments fulfilled towards the special project i.e. ELCOT in Q3. On the consumer business, HP pre-empted demand & rolled out early campaigns & partner programs which led to their growth. This was further fuelled by their success on entry level segment well supported through Bing SKUs.
Dell:
Dell maintains the 2nd spot in the India PC market. The vendor did witness strong demand by virtue of its channel expansion & improved partner engagement measures which continues to drive their business in CY 2014. Also, introduction of new products on AMD platform provided further traction to their overall consumer business.
Lenovo:
Lenovo took the third spot with 16.5% market share in the quarter. They’ve recorded substantial growth in their consumer notebook business. Enterprise business within commercial segment continues to be their forte and recent changes in the overall demand situation should augur well for them in the subsequent quarters