RapiPay, one of the leading Indian fintech companies, announced its expansion in Kashmir. It became the first Indian company to start assisted payments services like Aadhaar Enabled Payment System (AEPS) and Micro ATM in Srinagar. RapiPay has also become the first Indian company to install Micro ATMs on Dal Lake’s shops.
The expansion is in line with Jammu and Kashmir’s high demand for banking services like ATM and domestic remittance for its underbanked population. The state has around 25 lakh beneficiaries of Jan Dhan accounts which includes 15 lakh beneficiaries who possess a Debit / ATM Card. The potential market of Micro ATM and AEPS in the state is approximately INR 1800 crore. RapiPay is targeting 60 per cent share of this market by installing 10000 Micro ATM machines this fiscal year through its Direct Business Outlets (DBOs).
“RapiPay’s quest for growing financial inclusion to the last mile has enabled crores of Indian underbanked customers to withdraw government’s cashless incentives and DBT transfers seamlessly. Now, J&K will be part of this journey and to tap the Kashmir market further, we plan to have over 15000 new DBOs in the region over the next one year,” said Yogendra Kashyap, Managing Director and Founder, RapiPay Fintech Private Ltd.
The number of ATMs in Kashmir are far and few. Adjoining areas like Harwan, Khimber, Dara and the inner area of Dal Lake (Golden Lake, Nageen Lake) have been without an ATM for years. RapiPay entry into the valley will ensure that the local population gets cash withdrawal and other banking services near their house through its DBOs.