SAP India, has announced its partnership with MapmyIndia, India’s leading organization in digital maps, navigation and location-based services. Now powered by the India Address Directory from MapmyIndia, the SAP Data Quality Solution will enable enterprises in India to cleanse, de-duplicate, standardize and consolidate data.
India’s National Association of Software and Services Companies (NASSCOM)) forecasts that the Big Data business in India will be worth as much as $1.2 billion within three years, a six-fold increase from current levels. As businesses confront the challenges of managing massive volumes of data in real-time, ensuring high quality information has emerged as one of the biggest inhibitors to providing trusted insights for effective business operations. Additionally, with customer data captured from multiple sources like ERP, CRM and external sources, it is critical to have access to accurate and current customer data to realize enriched business processes at reduced costs. The challenge gets magnified in India where names and addresses are diverse and non-standardized.
MapmyIndia’s extensive address directory covers over 10 million addresses across 4000+ cities and 600,000 villages, and provide a definite match to almost all addresses in India. The India Address Directory will empower the SAP Data Quality Solution to verify precision of data, profile, cleanse and standardize enabling enterprise customers to manage customer records effectively having a direct impact on business operations and profit improvements.
“ MapmyIndia’s India address directory provides extensive address information for the entire country including major cities and remote villages.” said, Rohan Verma, Director, MapmyIndia. “MapmyIndia updates this directory every six months and will enable the SAP Data Quality Solution to refer to this updated, comprehensive information to cleanse, de-duplicate and standardize the addresses, thereby offering precise and current data to Indian customers.”