Simmtronics Semiconductors has joined hands with Digilife Distribution and Marketing Services Ltd(DDMS), a 100% subsidiary of HCL Infosystems and one of the leading distribution house in India. This partnership will foster a relationship between the two players and further the distribution of Simmtronics tablets in India.
DDMS will distribute Simmtronics tablets products in South and East India. Not only will it enhance their reach beyond tier-1 cities but will also focus on the targeted mid-market customers with open, affordable and easy to deploy solutions. Digilife will be responsible for distribution of the Simmtronics tablets to all LFR’s, regional organized trade accounts,teleshopping channels and chain stores across India. Orders from the government will also be targeted and addressed. Through this tie-up Simmtronics is looking forward to an additional turnover of Rs. 300 crores and 6 lakh tablets in the year 2013.
Indrajit Sabharwal -Managing Director, Simmtronics Semiconductors said: “India is the focus marketfor Simmtronics and this tie-up with Digilife will help us in expanding strong distribution networks along with broadened products and solutions that will further our presence in the cities across India.”
Further, as a part of this tie up, Digilife and Simmtronics will work together on technical, marketing & sales and overall go-to market activities. Digilife will promote their sales through its retail network.