Snapdeal is making every effort to overtake Flipkart as the largest e-commerce portal in the country by beefing up its logistics and technology quotient.
Snapdeal is making every effort to overtake Flipkart as the largest e-commerce portal in the country by beefing up its logistics and technology quotient.
On the logistics front, Snapdeal has been successful in shrinking its delivery time by 70% on back of its investment in Gojavas, its last-mile delivery partner, said Rohit Bansal, co-founder of the e-commerce firm.
Meanwhile, the engineering and the product team of Snapdeal rolled out Snapdeal’s user interface in two additional India languages – Hindi and Telugu. In addition to English, Snapdeal will be able to offer its selling services in 11 languages – Hindi, Telugu, Gujarati, Tamil, Marathi, Bangla, Kannada, Malayalam, Oriya, Assamese and Punjabi by January 26, 2016, according to Anand Chandrasekaran, chief technology officer of Snapdeal.
With 11 Indian languages on its user interface Snapdeal seeks to serve the next 130 million regional language users in India.
Snapdeal has named its multi-lingual product service as ‘Project Bharat’ developed in five-six months of engineering at Snapdeal. It has also developed a Grammar Engine to ensure an error free translation across 12 languages. Users will be allowed to choose their preferred language for browsing, payment and order tracking.
Snapdeal sees large commercial potential in the project as it generates two-thirds of its traffic from Tier II and Tier III cities and towns where English is the not the most popular language. The multilingual platform will be operational on Snaplite, the internet-light mobile app of Snapdeal.
Bansal also cleared air around rumours of Snapdeal in talks to acquire Housing.com. Despite two-thirds of the products on Snapdeal belonging to the fashion and home category, Bansal also dismissed rumours around acquisition of Jabong. Snapdeal will continue focus on its current projects and grow infrastructure for e-commerce business in India, he added.
“Core purpose of our company is to continue building technology which can make commerce and consumption friction-less in the country,” said Bansal. He emphasised on the need for e-commerce companies to stay focussed on profitability but declined to specify a timeline for Snapdeal.