Snapdeal.com, one of India’s largest online marketplace has entered into a strategic alliance with Vijay Sales, one of the largest retail store chain in India for electronics.
Under the partnership, Vijay Sales will leverage Snapdeal’s marketplace platform to reach out to customers in the online space. Snapdeal.com will showcase all the popular electronics brands housed by the retailer to its 20+ million members spread across 4000 plus towns and cities in the country. Customers can now avail the best of deals offered by Vijay Sales through Snapdeal.
This partnership is in line with Snapdeal’s goal to provide a platform with nationwide reach to large offline retailers in India.
Speaking of the alliance, Tony Navin, Vice President – Business Development, Snapdeal.com said, “Snapdeal has always focused on ensuring that our customers have access to the best brands at affordable prices. With this strategic partnership with Vijay Sales, India’s leading electronics chain, the selection available to consumers will expand significantly, while providing them great prices. We look forward to a building long term & meaningful partnership with Vijay Sales”.
On the partnership, Nilesh Gupta, Managing Partner, Vijay Sales said, “In the everchanging market scenario, we at Vijay Sales too want to leverage the power of online retail and our main thrust would be to cater to markets in which our physical stores our not present and at the same time ensure that it enhances our market penetration even in markets where our physical stores are present.”