In a first-of-its kind partnership with FINO PayTech, Snapdeal is all set to launch assisted e-commerce centres in semi-urban, rural and low income residential areas across the country.
With this, Snapdeal.com aims to empower individuals belonging to lower income groups by giving them access to an assortment of over 1000 products through the centers which would be operated by FINO Paytech. The plan is to set up assisted outlets across 65 cities and over 70,000 rural areas.
Some of the locations include Dharavi (Asia’s Largest Slum), Varanasi, Valsad (Gujarat) Urban Villages of Noida, Gurgaon, Hyderabad and Jaipur.
Through the assisted e-commerce model Snapdeal.com will be offering a special assortment of utility cum aspirational products for e.g. Speakers, Juicers, Solar Lanterns, Diner Sets, Camera and Mobile Phones. These products offer a high value proposition and have been curated on an exclusive page requiring login by FINO agent, who would place an order, collect payment, receive and deliver to people who have no permanent address.
Speaking about the partnership, Kunal Bahl, co-founder and CEO Snapdeal.com said, “Technology and innovation lie at the heart of Snapdeal.com and with this initiative we are taking yet another step to revolutionize the e-commerce landscape of India. By leveraging Snapdeal’s nationwide distribution network and reach, we can now try and make a difference to our country, both on the demand and supply side. We are thrilled to partner with FINO to reach out to the larger population of the country in semi-urban, rural and low income residential areas.”
Rishi Gupta, COO and Executive Director at FINO PayTech said, “The innovative assisted e-commerce model brings the ease and benefit of e-tailing to more than 70% of country’s population not connected to internet but is aspirational and willing to explore online shopping.
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