Working on trust and reliability to minimise brokerage costs and improve user experience, India’s discount brokerage firm, TradeSmart, has introduced the e-KYC feature to enhance the digital onboarding procedure. A digital platform for discount brokerage services in the stock, commodity and currency trading segments, the brand anchors artificial intelligence (AI) and automation to expedite the digital onboarding process.
As discount brokerage firm to introduce this feature, TradeSmart brings forth intelligent system for automated identity verification as per government-issued documents. On introducing the new process, Vikas Singhania, the Chief Executive Officer (CEO), TradeSmart said, “Even before the pandemic disrupted our lives, the world was changing drastically. And, if we are to survive in this fast-paced world, we must evolve with it. At TradeSmart, we are thrilled to take the lead in introducing automated verification in the discount brokerage ecosystem. We firmly believe that this will expedite the accuracy, speed, and scalability of the digital onboarding procedure cost-effectively. As opposed to physical or manual verification, automatic and digital verification procedures mitigate the possibility of errors while also accelerating the entire process.”
He further added, “The improved e-KYC is already live, and it can automatically verify documents, and complete face recognition steps, all within a few seconds. We believe that with this added value, we will be able to open more accounts and provide a better experience to the users coming on to our platform. Understanding the pain points of consumers and the needs of a digitally enabled world, TradeSmart strives to constantly innovate and make trading an easy and simple process.”