Wipro Ltd, a global information technology, consulting and business process services company has partnered with Flytxt, a company, specialised in monetising mobile consumer data through big data analytics, to jointly offer customer experience and revenue enhancement solutions worldwide.
The partnership brings together Flytxt’s mobile consumer analytics technology and Wipro’s expertise in telecom sector. Together, the companies will offer solutions to address industry challenges in generating measurable economic value from fast growing, diverse data streams.
The solution portfolio analyses large volume, velocity and variety of data generated in telecom ecosystem and produces actionable insights on consumer behaviour through analytical models based on data and decision science. These help the mobile enterprises to run effective inbound and outbound marketing programs with high impact on revenue, margins and customer retention. This also enables mobile enterprises to deliver a better experience to consumers with personalised offers and content.
“Flytxt’s solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn and campaign effectiveness to ensure that our customers maintain a competitive edge. This aligns well with Wipro’s goal of offering comprehensive, cutting edge customer experience solutions for our clientele,” said Anil Jain, Senior Vice President & Global Business Head – Communication Service Provider, Wipro Ltd.