Xerox India has announced the launch of a new range of laser cartridges for HP and Canon A4 printers.
For rapid penetration and easy availability of these products across the country, Xerox India has entered into an exclusive partnership with Flipkart.
The offering from Xerox answers the critical need in the market for high-quality toner cartridges at an affordable cost with assurance of a reputed brand and is set to revolutionise the Rs.2500 crore+ A4 consumables market.
Commenting on the association, Vipin Tuteja, Executive Director, Technology, Channels & International Business, Xerox India said, “The Xerox branded toners and cartridges for multi-branded printers provide great savings to the customer while delivering the best quality printing. This is already a successful global business for Xerox in nearly 40 countries, and as we now bring the same value proposition to India, we are confident that the Indian customers will also adopt it.”
He also added, “We’re thrilled to be partnering with Flipkart, India’s most preferred online brand. The exclusive online marketing association will allow us to reach out to customers across the country.”
Commenting on the partnership, Kalyan Krishnamurthy, SVP – Retail, Flipkart said “Xerox is a respected global brand for printing and document management solutions. Being the exclusive online marketing partner of their new offering complements our philosophy of providing better value, great quality and convenience to our customers.”
Xerox laser cartridges are already available in the Indian market through Flipkart and through the Xerox partner network. The range covers the toner cartridges for large number of popular HP and Canon A4 printers and will be extended further in the coming months. The price of these products starts from Rs. 2000 onwards.